Advertisements. Makeup brands, trends, and other products are heavily influenced by online shopping and social media, particularly YouTubers and fashion and makeup blogs (Zhu, 2013). Makeup plays a profound role in females’ lives, and this lifestyle is heavily impacting younger females, especially with the rise of technology (Punchard, 2011). ... Get Document
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Its social content, Benefit’s blog posts are fun-loving and makeup-centric. This isn’t to say the blog doesn’t have varied content buckets: it covers beauty myths, how-tos, and product features. Sticking to one theme has its benefits (pun intended), making it easier to control quality and produce content in-house. ... Fetch Content
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Sales growth in supermarkets is being stimulated by the increasing number of women staying in the workforce and quality products, previously exclusive in the premium and midmarket sectors, - now migrating to the mass-market. This move from traditional retailers and pharmacies results in growth in the skin care and hair care sub-sectors. ... Retrieve Content
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